Anuradha Ramam is one of India's most popular fashion designers. With a unique set of designs that is contemporary yet traditional, she caters to the taste and requirement of the modern woman. Her designs sport the confluence of fusion clothing that has a distinctive flavour, deep sense of aesthetics, attention to detail, unparalleled craftsmanship and an undeniable vibrancy.
Tide Studio was tasked with helping take her business online in order to grow her reach to customers across India and internationally.
We built a website that would compliment her vibrant designs. It was important to maintain a balance in the visual language and to highlight the garments. We wanted to celebrate Indianwear while maintaining a sophisticated tone of voice.
You can visit the website here.