Chrkha is a small, sustainable clothing company that focuses on creating quality garments that are made from natural materials, by skilled artisans. At Chrkha, each garment is hand made, personalised and unique. Chrkha aims to promote traditional crafts and empower craftsmen (and specifically women). The brand gives a lot of importance to ensuring that all materials are sourced locally and ethically.
It is a modern brand with traditional values.
The concept behind the logo is inspired by the name of the brand itself. Taking a simplified form of the charkha (spinning wheel) and using it as the baseline grid. On top of which, we played with type in order for it to look dynamic and engaging.
The entire unit is evocative of a traditional tool, however in a very modern way - to echo their voice. The ascending art-deco inspired type manages to place emphasis on the form of the charkha and at the same time depicts growth and progress.
The website has been designed for ease of use and quick purchases. The focus is on highlighting the details of the garmets.
You can visit the website and shop Chrkha here.