NEH is an existing Indian womenswear brand that has its own retail store as well as uses other online platforms to sells their outfits. With the brand expanding and with an aim to reach a wider audience, NEH wanted to create their own channel of sale - an online store. Using the existing logo, before we could build an online presence-we developed the brand's visual language. Taking inspiration from the designer's clothes themselves and the patterns and silhouettes, we created a flexible system that would allow for a lot of possibilities.
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