Travoui Silver Jewellery
Travoui is a silver jewellery brand bringing designs from across India to people. Their vision is to share the rich culture that India has to offer with the entire world. Developing the best designs from artisans from all over India and delivering them at exceptional value to customers. With a wide variety of styles and designs, Travoui’s jewellery is perfect for any occasion.
The logo is inspired by the name of the brand. We wanted to bring out elements that reminded people of the joy of travelling and that at the same time felt very luxurious. The idea of a stamp emerged when doing secondary research about different types of jewellery and the intricate details and carvings on them. This resembled the crosshatching and details that used to be visible on old Indian Postage Stamps and perfectly fit the theme.
We wanted customers to associate the brand with pleasant memories of travel and exploration. This theme was extended throughout the visual language and especially in terms of the packaging design.