Nihal Singh Majitia
Raskik is a brand new, healthy and tasty coconut water based drink launching in India. In order to inform customers and potential partners about their brand and the three unique flavours it comes in, they wanted us to help build their online presence.
How do you create motivation for the audience to visit a website while simultaneously creating awareness of the brand? This was a question that plagued us throughout the design process. After some brainstorming and explorations, we developed the Rasquiz - a personality quiz which helps determine which of the three drink flavours is fit for you.
A website built keeping the target audience in mind every step of the way. We wanted to echo Raskik's values through all their communication. The tone of voice on the website is honest and witty. The imagery is natural and fresh. Raskik's attention to detail is visible through the subtle microinteractions on the website. And Raskik's slogan 'Har Sip Mein Surprise' is highlighted through nuanced, surprising elements throughout the website.
You can visit the website here.