The Tribe Kids

The Tribe Kids


Shivya Kocchar
Kurush Dhondy

Social Media
E-commerce Website


A well established, 25 year old export house in New Delhi wanted to create their own in-house clothing brand. They identified a gap in the market where there are no well established Indian, luxury childrenswear brands and decided to address it.

Tide Studio was brought on to do to the complete branding, packaging, development of marketing materials and social media, designing of prints for the clothes, as well as their e-commerce website. It was a long and exciting process that culminated in the launch of a niche childrenswear brand.

The positioning of the brand is, 'affordbable luxury'. The quality of garments are world-class and materials and styles used are the latest in the industry. The branding we developed was the reflect this sophistication. The monogram we created was translated onto multiple products - like jeans pockets and repeat patterns.

The visual language of the brand was extended across the packaging and website. Maintaining the idea of 'a tribe' and community by developing a polka-dot like pattern.

You can visit the website here.

The Tribe Kids Logo
The Tribe Kids Packaging
The Tribe Kids Packaging
The Tribe Kids Website
The Tribe Kids Branding
The Tribe Kids Shoot
The Tribe Kids Shoot
The Tribe Kids Shoot
The Tribe Kids Shoot